EFN – European Fulfillment Network

What does EFN (European Fulfillment Network) signify in Amazon's global logistics?

A program offered by Amazon, primarily designed to help sellers distribute their products across various European marketplaces using a single inventory source. By enrolling in EFN, sellers store their products in one of Amazon's fulfillment centers in Europe. When a customer from any of the European marketplaces orders a product, Amazon picks, packs, and dispatches the item from this central inventory. For sneaker resellers, leveraging EFN can be a strategic move. It provides an opportunity to reach a vast customer base across multiple European countries without the complexities of managing multiple inventories or navigating individual distribution networks. This means a sneaker reseller can have their inventory in, for example, the UK, but still efficiently serve customers in Germany, France, Spain, and Italy. There are fees associated with using EFN, but these might be outweighed by the benefits of expanded reach and simplified logistics. However, it's crucial to understand local market demands, as a sneaker popular in one European country might not necessarily be as sought after in another. While EFN simplifies cross-border sales, resellers must also be aware of local regulations, return policies, and customer service expectations in different countries. Overall, the European Fulfillment Network can be an invaluable tool for sneaker resellers aiming to scale their business across Europe while managing inventory and logistics efficiently.